About the Brand
About
Anything Brands is a health and lifestyle company built on one simple idea: natural remedies should actually work—and make you smile, too.
We handcraft body and skincare solutions using premium, plant-based ingredients that relieve real discomforts—from itchy skin to sensitive butts, yes that includes hemorrhoids. No chemicals. No junk. Just time-tested botanicals that bring calm where chaos used to be.
Our story began with Anything Butt, a now-cult-favorite balm that took the shame and mystery out of butt care, replacing it with comfort, relief, and a sense of humor. Now, we’ve expanded the line with Anything Itch, because soothing skin shouldn’t stop at the cheeks.
Every product we make is rooted in science, nature, and honesty, and designed to bring relief, joy, and a little levity to your daily routine.
Because when life gets irritating, Anything is possible.
Founding Story
It was 2012, and my husband was hobbling around a soccer field, attempting to coach a U-5 soccer game. I was fielding questions from the other soccer moms, and unapologetically shared what was kicking my hubby’s butt: a thrombosed hemorrhoid.
He was mortified.
But, his embarrassment was quickly shed when several of the other parents began sharing anecdotes of their butthole horror stories and daily discomfort. Everyone was supportive and everyone had a story, but no one had a solution.
Signature Products
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Team & Experts
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Elite level athletes are cut from a different cloth. Inspired by talent and driven by will, we are a group of skilled professionals and competitive athletes. Fearless, passionate and results driven, we bring an athletic mindset to every client engagement.
Prior to founding SMACK! Media in 2009, Elisette Carlson was the Director of Marketing at Zoot Sports, a global leader in multi-sports products. While at Zoot, she was responsible for driving the brand expansion for innovative apparel, wetsuits, footwear and compression clothing. During this time, the company’s revenues tripled and expanded into 28 new international markets.
Previous to Zoot Sports, Elisette was a Senior Account Manager at The Active Marketing Group, where she implemented strategic online and event marketing campaigns for Timex, Nike, Gatorade, RoadID and United Airlines. Before joining Active, she spent 3 years managing Reebok’s triathlon and running initiatives, in addition to serving as a key liaison to the NFL and NBA. Elisette also spent 2 years in sponsorship and media sales for sports programming at IMG.
Elisette’s passion for sports marketing started at a young age while assisting her father with World Cup soccer events and athletes. Whether it was drafting proposals, coordinating hotels, executing game-day logistics, or traveling to South America on scouting trips, the key principles of integrity, eye contact and the value of strong relationships were deeply ingrained as pillars for excellent business practices.
A graduate of Princeton University, Elisette was named NCAA First Team All- American and All-Ivy League in Women’s Rowing. As a National Champion coxswain for 2 countries, her competitive drive and determination molded her into a leader and motivator. Further, she has completed numerous marathons and triathlons, including the Boston Marathon and finishing her first Ironman in 12:37. Fluent in Spanish and proficient in French and Italian, Elisette is a mother of two young boys, a public relations contributor to Forbes.com and Entrepreneur.com and puts ultimate value on personal relationships.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
AB
Primary press contact
Anything Brands
Press inquiries
- elisette@smackmedia.com
- Replies within 24 hours