Lillie&Lee — press samples & media kit

About the Brand

About

Lillie & Lee was founded by lifelong animal rescuer and wellness advocate Lee Asher, whose mission to inspire people to live better through compassion and connection has reached millions around the world. Formerly known as Asher House Wellness, the brand grew from a movement centered on rescuing and rehabilitating animals into a broader vision of wellness—one that brings pets and their people together through daily rituals of care. Lee’s journey, shared through heartfelt storytelling and his life at The Asher House, has built a community of more than 12 million followers who see the powerful connection between health, love, and purpose every day.

Grounded in the belief that wellness within creates greatness without, Lillie & Lee is dedicated to helping people and pets thrive together. The brand’s mission is to make wellness a shared experience—simple, consistent, and rooted in genuine love and care. Today, Lillie & Lee products are used and trusted by tens of thousands of families, reflecting the same values of transparency, kindness, and transformation that have guided Lee’s life and work.

Lillie & Lee continues to expand its reach through thoughtful wellness products, storytelling, and partnerships that support its purpose: to help create a healthier, happier world—one shared moment of care at a time.

Founding Story

Lillie & Lee was born from a deeply personal experience in the life of lifelong animal rescuer and wellness advocate Lee Asher. When his beloved dog Lillie began suffering from severe seizures, Lee turned to CBD as a last resort and was amazed by the difference it made. That moment sparked a journey of discovery and purpose. He began asking bigger questions about pet wellness: Why are so many products filled with unnecessary fillers and additives? Why isn’t pet wellness held to the same standard as human wellness? Determined to create something better, Lee set out to build a trusted line of wellness essentials grounded in purity, transparency, and genuine care.

Formerly known as Asher House Wellness, Lillie & Lee reflects the brand’s continued evolution and the personal story at its heart. Today, the brand is designed to bring consistency and intention to both pet and human wellness. Every product is part of Lee and his dogs’ own daily routine and is shared authentically with a community of more than 12 million followers across his social channels.

Guided by the belief that wellness within creates greatness without, Lillie & Lee continues to grow as a movement that brings pets and their people closer through trust, compassion, and the daily rituals of care that can make a meaningful difference.

Signature Products

Tap a product to view details and request a sample.

1000mg CBD Oil | Calm + Comfort - for Pets

Lillie&Lee

Highly active

$79.99 Amazon

250mg CBD Oil | Calm + Comfort - for Pets

Lillie&Lee

Highly active

$39.99 Amazon

NEW

All-in-One Greens + Reds

Lillie&Lee

Highly active

$44.99 Amazon

Allergy + Probiotic - Allergy support bundle

Lillie&Lee

Highly active

$49.99 Amazon

NEW

Calm CBD Organic Gummies

Lillie&Lee

Highly active

$39.99 Amazon

NEW

Clear CBG+CBD Organic Gummies

Lillie&Lee

Highly active

$42.99 Amazon

NEW

Cozy CBN+CBD Organic Gummies

Lillie&Lee

Highly active

$42.99 Amazon

Hip & Joint + Wild Salmon Treats - Joint Support Bundle

Lillie&Lee

Highly active

$39.99 Amazon

NEW

Men's Daily Multivitamin

Lillie&Lee

Highly active

$29.99 Amazon

View all 19 products

Showing 9 of 19

Team & Experts

Tap a name to read the full bio.

Lee Asher — Founder and CEO - Lillie&Lee

Lee Asher is the founder of Lillie&Lee, an internationally recognized animal rescue advocate, motivational speaker, and star of Animal Planet’s My Pack Life. With over 14 million followers across Instagram, YouTube, Facebook, and TikTok, Lee has built one of the world’s most engaged online communities devoted to animal rescue, compassion, and wellness. His heartfelt videos documenting life with his pack of rescue dogs have inspired millions to adopt, foster, and care for animals in need—reminding audiences everywhere that kindness is a form of strength.
In 2017, Lee left his corporate job to follow a calling that spoke to his soul: rescuing animals and helping people. He set out across the country in an RV with his dogs, hosting adoption events in all 49 continental states and partnering with shelters nationwide. Along the way, Lee’s commitment to animal welfare expanded into a broader mission—promoting holistic wellness for both pets and people. That journey began when his beloved rescue dog Lillie began suffering from severe seizures. When CBD oil miraculously stopped them, Lee discovered the power of natural, consistent wellness. He founded Asher House Wellness which has rebranded to Lillie&Lee to share that discovery with the world—creating a brand built on trust, transparency, and transformation. Today, Lee continues to inspire through his daily content, public speaking, and ongoing rescue work, proving that wellness—like love—is most powerful when shared.

Location · Salem, Oregon
D.J. Gugenheim — President and Partner, Lillie&Lee

D.J. Gugenheim is a Golden Globe–winning, BAFTA- and Academy Award–nominated film producer and President and Partner at Lillie&Lee, where he brings two decades of storytelling, brand strategy, and leadership experience to the company’s growth and vision. As Lee Asher’s brother and longtime collaborator, D.J. helps guide the mission and operations of Asher House Wellness, translating the brand’s values of compassion, consistency, and holistic care into powerful narratives and scalable business systems that reach millions.
Before joining Asher House Wellness, D.J. built an acclaimed career in the entertainment industry, producing films that premiered at Sundance, Cannes, Venice, and Toronto, and distributed by A24, Focus, Neon, Lionsgate, MGM, and Sony. His credits include The Brutalist, Vox Lux, High Life, and Anything’s Possible. With over $100 million raised in film financing and a background spanning creative development, production, and global distribution, D.J. brings a unique blend of creative and operational insight to the brand. Passionate about mentorship and purpose-driven business, he now channels his storytelling expertise into building Asher House Wellness into a movement—one that unites wellness, empathy, and community for pets and their people around the world.

Location · Oakland, CA

Press Coverage

PET FOOD PROCESSING

Aug 3, 2026

Report: Shifting bond between pets, their owners drives supplement category growth

So much of what gets said about pet parents is just assumed, and we happen to have one of the largest, most engaged pet-loving communities in the country, so we decided to simply ask them," said Lee Asher, founder of *Lillie&Lee* in an exclusive interview with Pet Food Processing.

Lee Asher — Founder and CEO - Lillie&Lee

D.J. Gugenheim — President and Partner, Lillie&Lee

Cover Imagery

Gallery Images