About the Brand
About
We redefine sustainability and ethics in fashion.
We’re pioneering a new standard for manufacturing in the global garment trade, revolutionizing the way garment workers and artisans are viewed, employed, and treated.
Inspiring change not only by example at our own factory, we also partner with other international factories adhering to rigid compliances striving to improve factory conditions in developing countries.
Our objects are handmade in facilities incrementally implementing “The behno Standard,” a set of six guiding principles:
“THE BEHNO STANDARD WAS BUILT BOTTOM-UP, ENSURING GARMENT WORKERS AND ARTISANS WERE AT THE CENTER OF THE CONVERSATION.”
Founding Story
SHIVAM PUNJYA
FOUNDER & CREATIVE DIRECTOR
Shivam Punjya is the founder and creative director of behno. He oversees the brandʼs overall social and creative direction and positioning. Punjya founded the brand with the goal of addressing poverty and global health through traditional and non-traditional enterprise channels. Punjyaʼs professional experiences include luxury hospitality conglomerate InterContinental Hotels Group in London to GreatNonprofits.org, a tech-based nonprofit in the Silicon Valley. Upon completing his B.A. in International Political Economy from U.C. Berkeley, Punjya led extensive fundraising campaigns for the overseas branch of Pratham, India’s largest education advocacy nonprofit. Punjya graduated from Duke University with a M.S. in Global Health from the Duke Global Health Institute. During his time at Duke University, Punjya also studied social entrepreneurship at the Fuqua School of Business. Most recently, Punjya also served as the President of the board of Fashion Revolution (USA) where he was previously its Country Coordinator.
Signature Products
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Press Coverage
FEMESTELLA
Jun 15, 2026
The Best Bags of Summer 2026
BASKETBALLNETWORK.NET
Jun 1, 2026
Inside Behno New York's Resort 2026 Preview: Cocktails and Craftsmanship
GRIT DAILY
May 3, 2026
Mother’s Day Gift Ideas That Feel Thoughtful Without Overthinking It
FEMESTELLA
May 1, 2026
Meet Your Newest Bag Obsession (Behno Ina Mini Crossbody)
VOGUE
Apr 28, 2026
45+ New Arrivals to Shop Right Now
HARPER'S
Apr 16, 2026
Anne Hathaway Endorsed This It Handbag
ELLE
Mar 10, 2026
5 Street Style Looks From Paris Fashion Week to Recreate
FASHION WEEK DAILY
Jan 5, 2026
Behno New York: Redefining Luxury with Integrity
FASHIONISTA
Oct 9, 2025
Behno New York: A Minimalist Handbag Brand Honoring Indian Craft
I WANT TO BE HER!
Sep 26, 2025
Best of the Week: 09/26/25
FASHIONISTA
Sep 22, 2025
These Spacious Handbags Are Perfect for Back-to-School
Asset Library
Editorial-ready assets. All images cleared for press use with credit.