About the Brand
About
CURVD® is a consumer brand built around three core values: thoughtful design, chemical-free materials, and elevated aesthetics.
Founding Story
CURVD® began as an idea shared by husband-and-wife team Amin and Jazmin in their Brooklyn apartment. What started with a comfortable, lead-free and cadmium-free ceramic mug grew into something bigger than they imagined.
The CURVD® mug was designed for ultimate comfort, combining chemical-free materials with a distinctive no-grip handle. The handle's shape requires little to no grip effort and helps keep the mug securely balanced without tilting out of the hand.
Its generous shape makes the mug comfortable for everyone in the family, whether they need extra room for their fingers or simply want an easier, more natural way to hold a ceramic mug.
CURVD® is on a mission to continue redesigning everyday housewares and bring greater comfort to the objects people use every day.
At a Glance
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Thoughtfully Engineered Handle
The CURVD® Mug's distinctive handle is designed to sit naturally in the hand, provide generous finger room, require less grip effort, and help prevent tilting.
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Chemical-Free, U.S. Third-Party Tested
Made from lead-free and cadmium-free ceramic and independently tested by a third-party laboratory in the United States.
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Gift-Ready for Every Occasion
A thoughtful, practical gift for family and friends, gift shops, employee appreciation, and client gifting.
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Solid Ceramic, Classic Appeal
Crafted from solid ceramic with a timeless form that balances durability, quality, and classic style.
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Comfortable for the Whole Family
Designed for comfortable everyday use, with a generous handle and balanced shape suited to a wide range of hands.
Signature Products
Tap a product to view details and request a sample.
CURVD
Home & Living
CURVD
Home & Living
CURVD
Home & Living
CURVD
Home & Living
CURVD
Home & Living
CURVD
Home & Living
CURVD
Home & Living
Team & Experts
Tap a name to read the full bio.
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Amin Hasani is a product designer, engineer, and co-founder of CURVD®. With an engineering background from the City College of New York, he has contributed to product and experience-design projects for organizations including LaGuardia Airport, JPMorgan Chase, and Amazon. At CURVD®, Amin leads product development, prototyping, and the thoughtful redesign of everyday housewares.
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Jazmin de la Guardia is a ceramic artist, creative director, and co-founder of CURVD®. As co-founder of Franca NYC, she brings extensive experience in ceramic production, art direction, and brand development, with work connected to Food52, The New York Times, MoMA, and Bottega Veneta. At CURVD®, Jazmin guides material quality, aesthetics, and the brand’s visual direction.
Press Coverage
KATIE COURIC MEDIA
Jan 30, 2023
Say Goodbye to Unpleasant Aches With These Ergonomic Upgrades
Katie Couric Media featured the CURVD Ergonomic Mug in a roundup of ten ergonomic upgrades for the home, office, and car, highlighting its wide handle and weight-distributing design for more comfortable lifting and holding.
INDUSTRIAL DESIGNERS SOCIETY OF AMERICA (IDSA)
Sep 21, 2021
Human Friendly Mug — IDEA 2021 Featured Finalist
The CURVD Human Friendly Mug was named a 2021 IDEA Featured Finalist in the Social Impact Design category.
INNOVATION MAGAZINE
Sep 1, 2021
CURVD Human Friendly Mug Named a Top 100 Design of 2021
The CURVD Human Friendly Mug was selected among the Top 100 Designs of 2021 and featured in INNOVATION Magazine’s Fall 2021 Yearbook of Design Excellence.
YANKO DESIGN
Jan 19, 2021
Designing Products That Break Biases With Render Weekly and Ti Chang!
Yanko Design featured the CURVD mug and its human-friendly handle design in a roundup of products challenging conventional design.
Locations
Miami
Miami, FL
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
C
Primary press contact
CURVD
Press inquiries
- hello@curvd.com
- Replies within 24 hours