About the Brand
About
fitppl's flagship products prioritize functional wellness, which involves proactive efforts to optimize health and prevent ailments. Our current line of adaptogenic proteins and full spectrum superfood powder focuses on several areas, including post-workout recovery, detoxification, healthy skin, and stress management. Our goal is to create functional wellness products that are better for people and the planet.
fitppl is the first brand leading the way in sustainable wellness, taking action. As the first zero-waste wellness brand, we use compostable packaging and scoops. Plus, we're waste-neutral: any waste we create, we clean up in our communities. We collaborate with organizations and communities to inspire waste reduction. To date, we've removed over 37,000 pounds of microplastics and litter.
Founding Story
The idea for fitppl was born in August 2012 when our founder, Patrick, was working at a startup in Austin, Texas and noticed a lack of healthy snack options. The catalyst for fitppl's mission came in 2013 when Patrick saw large amounts of plastic packaging in the waters of Thailand. That experience inspired the fitppl mission of creating products with real ingredients and reducing waste to benefit both people and the planet.
Team & Experts
Tap a name to read the full bio.
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Patrick, the founder of fitppl, is a nature lover who grew up in Austin. With a passion for the outdoors and a mission to challenge the status quo in the wellness industry, Patrick is dedicated to creating better products for people and the planet.
Press Coverage
MOTHERLY
Apr 3, 2023
KeHE Reveals 15 2023 TRENDfinder Winners
The 15 “Golden Ticket” winners are Resist Nutrition, The Plug Drink, CorEats Mixes, Egmont Manuka Honey, Eve Wellness, Green Boy, Clean Juice, Naturli’, Almondy, VGAN Chocolate, Melati Drinks, Bear Bar, Wild Orchard, FITPPL and EVERBLUE.
TREND HUNTER
Jul 22, 2022
fitppl Offers a Range of Superfood Plant Protein Blends
BEAUTY NEWS NYC OFFICIAL
Jul 4, 2022
Health & Fitness Best Bets: Ready Slim + fitppl Organic Protein
THE AUSTIN CHRONICLE
Oct 17, 2019
Local Supplement Brand Pledges to Clean Up Litter With Every Purchase
fitppl sees the link between healthy food and a healthy planet.
SOUTH FLORIDA BUSINESS JOURNAL
Sep 8, 2019
Austin superfood supplement company scores Whole Foods deal
Patrick Schecht has gotten his plant-based dietary supplements onto the shelves of all the Whole Foods grocery stores in Texas.
INC. MAGAZINE
Jul 26, 2017
7 Fast and Powerful Ways You Can Serve Others
Article about the possibility to experience this sense of purpose without giving up the pursuit of success. fitppl is mentioned alongside TOMS and Patagonia as making service part of your company's mission.
CAUSEARTIST
Meet Fitppl, a Socially Conscious Superfood Company Combating the Plastic Pollution Epidemic With Community Action
Fitppl is a BCorp certified collective of individuals who are producing forward thinking products, such as plant— based protein powders and ethical apparel.
Locations
fitppl Headquarters
Austin, TX, Austin
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
F
Primary press contact
fitppl
Press inquiries
- patrick@fitppl.com
- Replies within 24 hours