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Goodness Lover
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Goodness Lover

Goodness Lover

Made by Nature. Backed By Science.

Founded

2019

Founders

Sarah Otto

Industries

Beauty & Personal Care E-commerce & Retail Fitness, Sports & Outdoor Food & Beverage Health & Wellness Lifestyle Retail

Affiliates

Impact Radius ShareASale Skimlinks Awin

About the Brand

About

At Goodness Lover, we believe that a healthy gut is the foundation for a vibrant and energized life. Founded by husband and wife team and gut health advocates, Sarah Otto (nutritionist) and Matt Potts, our mission is to help you unlock the power of your gut microbiome and achieve your healthiest self.

We collaborate with world-renowned doctors and educators to create our masterclasses and products, ensuring that the information we provide is accurate, up-to-date, and backed by science. Our approach is simple yet powerful: by addressing the root cause of health issues, we empower you to unlock your inner goodness and achieve lasting, transformative results.

Founding Story

We strive to provide the tools people need to become an active participant in their own wellbeing.

Everything we offer is rooted in education – using science-backed research, sustainable practices, and the incredible healing power of nature.

Years ago, our co-founders, Sarah Otto and Matt Potts, struggled with their health – Sarah with autoimmune and depression and Matt with anxiety.

After years without any resolutions (yet a medicine cabinet filled with prescriptions), they discovered that every one of their symptoms stemmed from one unlikely place: the gut microbiome.

Realizing that millions of people around the world are likewise unaware of how critical gut health is, Goodness Lover was created with one mission in mind: To make good health accessible to everyone, everywhere.

To date, over a million conscious health seekers have joined our Goodness Lover community – and become part of our mission.

Signature Products

Tap a product to view details and request a sample.

Ashwaganda
Editor's Pick

SUPPLEMENTS

Ashwaganda

Goodness Lover

Highly active

$34.95
Better Gut Prebiotic Fiber Plus
Editor's Pick

SUPPLEMENTS

Better Gut Prebiotic Fiber Plus

Goodness Lover

Highly active

$59.92
Digest & Debloat Pro
Editor's Pick

SUPPLEMENTS

Digest & Debloat Pro

Goodness Lover

Highly active

$49.95
Gut Restore Kit (Bestsellers Bundle)
Editor's Pick

SUPPLEMENTS

Gut Restore Kit (Bestsellers Bundle)

Goodness Lover

Highly active

$148.37
Gut Soothe & Glow (New and Improved)
Editor's Pick

SUPPLEMENTS

Gut Soothe & Glow (New and Improved)

Goodness Lover

Highly active

$59.95
Inflammation Pro
Editor's Pick

SUPPLEMENTS

Inflammation Pro

Goodness Lover

Highly active

$59.95
L-Glutamine Powder
Editor's Pick

SUPPLEMENTS

L-Glutamine Powder

Goodness Lover

Highly active

$44.95
Leaky Gut Kit
Editor's Pick

SUPPLEMENTS

Leaky Gut Kit

Goodness Lover

Highly active

$118.87
MagBiotic
Editor's Pick

VITAMINS + SUPPLEMENTS

MagBiotic

Goodness Lover

Highly active

$49.95
View all 18 products

Showing 9 of 18

Team & Experts

Tap a name to read the full bio.

  • As a nutritionist, I've always been fascinated by the connection between what we eat and how we feel. But it wasn't until I faced my own health struggles that I truly understood the transformative power of gut health. Through my journey to overcome my crippling fatigue and autoimmune issues, I discovered that a healthy microbiome is the key to unlocking our body's natural ability to thrive.

    That's why I founded Goodness Lover—to share this life-changing knowledge with others and provide them with the tools and resources they need to discover the goodness within themselves.

    We believe that everyone deserves to feel their best, and that starts from the inside out. Join us on this journey to revolutionise your health and well-being, one gut-friendly choice at a time.

    SARAH OTTO

    CO-FOUNDER, NUTRITIONIST

    Location · Australia

Press Coverage

SHEFINDS

Aug 16, 2026

The One Pantry Staple Nutritionists Say Isn't As Healthy As You Think: Multi-Grain Bread

According to Sarah Otto, co-founder of *Goodness Lover* and a Master of Human Nutrition, the word "multigrain" doesn't necessarily mean a bread is made with whole grains or is a high-fiber choice....

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WOMAN'S WORLD

Aug 11, 2026

7 Foods That Help Reduce Inflammation and Pain in as Little as 10 Days

This is where the evidence surprised even the researchers," says nutritionist Sarah Otto, co-founder of the gut-health company *Goodness Lover*. "Fermented foods did something fiber alone did not." In other words, fermented foods offer unique anti-inflammatory benefits you can't get anywhere else.

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DAILY MAIL

Jul 18, 2026

Just how unhealthy are your favourite nostalgic seaside holiday foods? From ring donuts to 99 ice creams and fish and chips - and the snacks that are surprisingly packed full of vitamins

THE EXPERT VERDICT Nutritionist Sarah Otto weighs in on the best ...

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GROUND NEWS

Jul 11, 2026

Three 'supposedly healthy' breakfast staples quietly pushing up your blood pressure

Many Britons may be unwittingly sabotaging their cardiovascular health before they even leave the house, according to nutritionist Sarah Otto, who highlights how everyday breakfast staples harbour surprisingly high levels of sodium and sugar. The founder of Goodness Lover has highlighted how everyday...

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YAHOO CREATORS

Jul 1, 2026

Summer survival kit 2026: everything you need to stay cool, comfortable, and prepared

$13 at Target*Goodness Lover Goodness Lover* Inflammation ProSummer is often packed with travel, outdoor activities, long days on your feet, tons of social eating, and disruptions to your usual routine, making it an ideal time to pay extra attention to overall wellness....

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OUI SPEAK FASHION

May 26, 2026

The Global Summer Travel Edit: Pack Like an Editor

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OUI SPEAK FASHION

May 26, 2026

The Global Summer Travel Edit: Pack Like an Editor

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YAHOO CREATORS

May 7, 2026

Mother's Day gifts that make moms' lives easier (including last-minute finds you can still get in time!)

These smart, feel-good ideas make daily life calmer, easier, and more comfortable.

Read

YAHOO

Apr 15, 2026

Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use

These practical, time-saving, and feel-good finds help streamline daily routines and add a little more calm, comfort, and just plain joy to busy days.

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YAHOO CREATORS

Apr 15, 2026

Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use

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YAHOO HEALTH

Jan 20, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

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YAHOO HEALTH

Jan 20, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

Read

YAHOO HEALTH

Jan 20, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

Read

BEST LIFE

Dec 29, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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BEST LIFE

Dec 29, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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BEST LIFE

Dec 29, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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GIZMODO

Oct 28, 2025

Price Yet With Extra Code Savings

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BEST LIFE

Oct 28, 2025

3 Best Vitamins to Take for Longevity, According to Doctors — Best Life

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VACATIONER

Aug 15, 2025

Kick Your Jetlag with These Powerful Products

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VACATIONER

Aug 15, 2025

Kick Your Jetlag with These Powerful Products

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TREND HUNTER

Jul 24, 2025

Comprehensive Gut Repair Kits

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TREND HUNTER

Jul 24, 2025

Comprehensive Gut Repair Kits

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TREND HUNTER

Jul 24, 2025

Comprehensive Gut Repair Kits

Read

TREND HUNTER

Jul 24, 2025

Comprehensive Gut Repair Kits

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THE SPRUCE

Jul 16, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

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THE SPRUCE

Jul 16, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

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THE SPRUCE

Jul 16, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

Read

YAHOO HEALTH

Jun 29, 2025

The best turmeric curcumin supplement for 2025

Yahoo! Life reviews the top turmeric supplements of the year, lauding Goodness Lover's Supercharged Turmeric's aroma and third-party testing.

Read

BEST LIFE

Jun 3, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

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BEST LIFE

Jun 3, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

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BEST LIFE

Jun 3, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

Read

BEST LIFE

Jun 3, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes,

Read

BEST LIFE

Apr 26, 2025

Doctors Share the Top 4 Health Benefits of Cod Liver Oil—And 3 Risks to Know

Fish oil is one of the most popular supplements in America, boasting a booming, $1 billion business each year, according to Harvard Health Publishing. Cod liver oil is one particular type of fish oil that comes from the liver of cod fish and is high in healthy, polyunsaturated fats known as omega-3s and omega-6s, as well as in vitamins A and D. It's become especially trendy in recent months, but you may want to learn more about this supplement before buying a bottle.

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 10, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 10, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 10, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

Read

POSH LIFESTYLE AND BEAUTY BLOG

Apr 10, 2025

Spring Travel Shopping Guide —

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SHEFINDS

Apr 3, 2025

I Can't Wait To Try These Brand-New, Clinically-Proven Health Supplements (They Really Work)!

A competitive runner reviews Goodness Lover's supplement line.

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TREND HUNTER

Jan 11, 2025

Goodness Lover Boasts Premium Fulvic Minerals

TrendHunter explains the benefits of Goodness Lover's Premium Fulvic Mineral Supplement.

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TREND HUNTER

Jan 11, 2025

Goodness Lover Boasts the Better Gut Prebiotic Fiber Plus

TrendHunter explains the benefits of Goodness Lover's Better Gut Prebiotic Fiber Plus supplement.

Read

BEAUTY NEWS NYC OFFICIAL

Jan 4, 2025

SATURN and The Great Let Go

Formulated with premium elderberry, vitamins D/C and zinc, the 6-in-1 Super Immune 3 Bottle Bundle ramps up your body’s natural immune response so your cells can better protect your body from harmful invaders. Brought to you by Stay Well Global, the company on a mission to democratize preventative care.

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BEAUTY NEWS NYC OFFICIAL

Dec 19, 2024

From Self-Care to Energy Boosting: 6 Wellness Must-Haves

Did anyone else notice that extreme drop in temperature? Winter is here and along with potentially life changing political events, influx of cases of the cold, and an upcoming, head-tilting Mars in retrograde, it is more important than ever to get your health in check. Self-care, immune boosting supplements, and journaling – we have the options to add to your winter warrior ensemble so you make it to 2025 in one, happy, healthy piece.

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BEAUTY NEWS NYC OFFICIAL

Dec 18, 2024

SATURN and The Great Let Go

BeautyNewsNYC calls Goodness Lover's Ashwaganda the RX for Saturn in Sagittarius—astrology lovers, listen up!

Read

BEAUTY NEWS NYC OFFICIAL

Dec 15, 2024

From Self-Care to Energy Boosting: 6 Wellness Must-Haves

BeautyNewsNYC dubs Gooodness Lover's Digest & Debloat Pro as one of its wellness must-haves this winter.

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BEAUTY NEWS NYC OFFICIAL

Dec 10, 2024

Goodness Lover’s Digest & Debloat PRO Is A Beautifully Crafted Gut Solution

Author Sophia Calderone gives her rave review of Goodness Lover's Digest & Debloat Pro.

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BEST LIFE

Dec 5, 2024

9 Amazing Health Benefits of Eating Beans, According to Dietitians

Goodness Lover cofounder and nutritionist Sarah Otto shares her reasons why people should include these tasty legumes in their meals.

Read

WOMAN'S WORLD

Nov 25, 2024

Gift Ideas for Women Over 50: Exceptional Gifts for Older Women

Finding gifts for everyone on your holiday to-do list can feel like an overwhelming task. You might really feel the pressure to find the perfect gift if you’re looking for gifts for women over 50!

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KRON-TV (SAN FRANCISCO, CA)

Nov 20, 2024

Curated Gifts for Everyone This Holiday

Dawn McCarthy, host of the Dawn's Corner segment, is calling Goodness Lover's Gut Restore Kit a must-buy for the holiday season.

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WOMAN'S WORLD

Nov 12, 2024

Gift Ideas for Women Over 50: Exceptional Gifts for Older Women

Women's World magazine listed Goodness Lover's Gut Restore Kit as one of its must-have gifts for women over 50 this year.

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BEST LIFE

Oct 2, 2024

5 Surprising Benefits of Taking an Omega-3 Supplement, According to a Nutritionist

Goodness Lover co-founder and nutritionist Sarah Otto reveals the health benefits of adding omega-3s to your daily routine.

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BEST LIFE

Oct 2, 2024

8 "Healthy" Foods That Are Actually Ultra-Processed

Goodness Lover co-founder and nutritionist Sarah Otto reveals which supposedly healthy foods could be detrimental to your health goals and overall wellbeing.

Read

WOMAN'S WORLD

Aug 27, 2024

Gift Ideas for Women Over 50: Exceptional Gifts for Older Women

Read

YAHOO CREATORS

The summer survival kit: everything you need to stay cool, comfortable, and prepared

From travel-friendly hydration and summer skincare to family vacation essentials, wellness upgrades, and warm-weather style, these products will set you up for the best season ever.

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Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Goodness Lover

Primary press contact

Goodness Lover

Press inquiries

  • sarahcrow@goodnesslover.com
  • Replies within 24 hours