About the Brand
About
At Goodness Lover, we believe that a healthy gut is the foundation for a vibrant and energized life. Founded by husband and wife team and gut health advocates, Sarah Otto (nutritionist) and Matt Potts, our mission is to help you unlock the power of your gut microbiome and achieve your healthiest self.
We collaborate with world-renowned doctors and educators to create our masterclasses and products, ensuring that the information we provide is accurate, up-to-date, and backed by science. Our approach is simple yet powerful: by addressing the root cause of health issues, we empower you to unlock your inner goodness and achieve lasting, transformative results.
Founding Story
We strive to provide the tools people need to become an active participant in their own wellbeing.
Everything we offer is rooted in education – using science-backed research, sustainable practices, and the incredible healing power of nature.
Years ago, our co-founders, Sarah Otto and Matt Potts, struggled with their health – Sarah with autoimmune and depression and Matt with anxiety.
After years without any resolutions (yet a medicine cabinet filled with prescriptions), they discovered that every one of their symptoms stemmed from one unlikely place: the gut microbiome.
Realizing that millions of people around the world are likewise unaware of how critical gut health is, Goodness Lover was created with one mission in mind: To make good health accessible to everyone, everywhere.
To date, over a million conscious health seekers have joined our Goodness Lover community – and become part of our mission.
Signature Products
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Team & Experts
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As a nutritionist, I've always been fascinated by the connection between what we eat and how we feel. But it wasn't until I faced my own health struggles that I truly understood the transformative power of gut health. Through my journey to overcome my crippling fatigue and autoimmune issues, I discovered that a healthy microbiome is the key to unlocking our body's natural ability to thrive.
That's why I founded Goodness Lover—to share this life-changing knowledge with others and provide them with the tools and resources they need to discover the goodness within themselves.
We believe that everyone deserves to feel their best, and that starts from the inside out. Join us on this journey to revolutionise your health and well-being, one gut-friendly choice at a time.
SARAH OTTO
CO-FOUNDER, NUTRITIONIST
Press Coverage
SHEFINDS
Aug 16, 2026
The One Pantry Staple Nutritionists Say Isn't As Healthy As You Think: Multi-Grain Bread
According to Sarah Otto, co-founder of *Goodness Lover* and a Master of Human Nutrition, the word "multigrain" doesn't necessarily mean a bread is made with whole grains or is a high-fiber choice....
WOMAN'S WORLD
Aug 11, 2026
7 Foods That Help Reduce Inflammation and Pain in as Little as 10 Days
This is where the evidence surprised even the researchers," says nutritionist Sarah Otto, co-founder of the gut-health company *Goodness Lover*. "Fermented foods did something fiber alone did not." In other words, fermented foods offer unique anti-inflammatory benefits you can't get anywhere else.
DAILY MAIL
Jul 18, 2026
Just how unhealthy are your favourite nostalgic seaside holiday foods? From ring donuts to 99 ice creams and fish and chips - and the snacks that are surprisingly packed full of vitamins
THE EXPERT VERDICT Nutritionist Sarah Otto weighs in on the best ...
GROUND NEWS
Jul 11, 2026
Three 'supposedly healthy' breakfast staples quietly pushing up your blood pressure
Many Britons may be unwittingly sabotaging their cardiovascular health before they even leave the house, according to nutritionist Sarah Otto, who highlights how everyday breakfast staples harbour surprisingly high levels of sodium and sugar. The founder of Goodness Lover has highlighted how everyday...
YAHOO CREATORS
Jul 1, 2026
Summer survival kit 2026: everything you need to stay cool, comfortable, and prepared
$13 at Target*Goodness Lover Goodness Lover* Inflammation ProSummer is often packed with travel, outdoor activities, long days on your feet, tons of social eating, and disruptions to your usual routine, making it an ideal time to pay extra attention to overall wellness....
OUI SPEAK FASHION
May 26, 2026
The Global Summer Travel Edit: Pack Like an Editor
OUI SPEAK FASHION
May 26, 2026
The Global Summer Travel Edit: Pack Like an Editor
YAHOO CREATORS
May 7, 2026
Mother's Day gifts that make moms' lives easier (including last-minute finds you can still get in time!)
These smart, feel-good ideas make daily life calmer, easier, and more comfortable.
YAHOO
Apr 15, 2026
Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use
These practical, time-saving, and feel-good finds help streamline daily routines and add a little more calm, comfort, and just plain joy to busy days.
YAHOO CREATORS
Apr 15, 2026
Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use
YAHOO HEALTH
Jan 20, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
YAHOO HEALTH
Jan 20, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
YAHOO HEALTH
Jan 20, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
BEST LIFE
Dec 29, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
BEST LIFE
Dec 29, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
BEST LIFE
Dec 29, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
GIZMODO
Oct 28, 2025
Price Yet With Extra Code Savings
BEST LIFE
Oct 28, 2025
3 Best Vitamins to Take for Longevity, According to Doctors — Best Life
YAHOO CREATORS
Aug 15, 2025
relief
YAHOO CREATORS
Aug 15, 2025
relief
YAHOO CREATORS
Aug 15, 2025
relief
VACATIONER
Aug 15, 2025
Kick Your Jetlag with These Powerful Products
VACATIONER
Aug 15, 2025
Kick Your Jetlag with These Powerful Products
TREND HUNTER
Jul 24, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 24, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 24, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 24, 2025
Comprehensive Gut Repair Kits
THE SPRUCE
Jul 16, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
THE SPRUCE
Jul 16, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
THE SPRUCE
Jul 16, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
YAHOO HEALTH
Jun 29, 2025
The best turmeric curcumin supplement for 2025
Yahoo! Life reviews the top turmeric supplements of the year, lauding Goodness Lover's Supercharged Turmeric's aroma and third-party testing.
BEST LIFE
Jun 3, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 3, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 3, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 3, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes,
BEST LIFE
Apr 26, 2025
Doctors Share the Top 4 Health Benefits of Cod Liver Oil—And 3 Risks to Know
Fish oil is one of the most popular supplements in America, boasting a booming, $1 billion business each year, according to Harvard Health Publishing. Cod liver oil is one particular type of fish oil that comes from the liver of cod fish and is high in healthy, polyunsaturated fats known as omega-3s and omega-6s, as well as in vitamins A and D. It's become especially trendy in recent months, but you may want to learn more about this supplement before buying a bottle.
POSH LIFESTYLE AND BEAUTY BLOG
Apr 10, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 10, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 10, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 10, 2025
Spring Travel Shopping Guide —
SHEFINDS
Apr 3, 2025
I Can't Wait To Try These Brand-New, Clinically-Proven Health Supplements (They Really Work)!
A competitive runner reviews Goodness Lover's supplement line.
TREND HUNTER
Jan 11, 2025
Goodness Lover Boasts Premium Fulvic Minerals
TrendHunter explains the benefits of Goodness Lover's Premium Fulvic Mineral Supplement.
TREND HUNTER
Jan 11, 2025
Goodness Lover Boasts the Better Gut Prebiotic Fiber Plus
TrendHunter explains the benefits of Goodness Lover's Better Gut Prebiotic Fiber Plus supplement.
BEAUTY NEWS NYC OFFICIAL
Jan 4, 2025
SATURN and The Great Let Go
Formulated with premium elderberry, vitamins D/C and zinc, the 6-in-1 Super Immune 3 Bottle Bundle ramps up your body’s natural immune response so your cells can better protect your body from harmful invaders. Brought to you by Stay Well Global, the company on a mission to democratize preventative care.
BEAUTY NEWS NYC OFFICIAL
Dec 19, 2024
From Self-Care to Energy Boosting: 6 Wellness Must-Haves
Did anyone else notice that extreme drop in temperature? Winter is here and along with potentially life changing political events, influx of cases of the cold, and an upcoming, head-tilting Mars in retrograde, it is more important than ever to get your health in check. Self-care, immune boosting supplements, and journaling – we have the options to add to your winter warrior ensemble so you make it to 2025 in one, happy, healthy piece.
BEAUTY NEWS NYC OFFICIAL
Dec 18, 2024
SATURN and The Great Let Go
BeautyNewsNYC calls Goodness Lover's Ashwaganda the RX for Saturn in Sagittarius—astrology lovers, listen up!
BEAUTY NEWS NYC OFFICIAL
Dec 15, 2024
From Self-Care to Energy Boosting: 6 Wellness Must-Haves
BeautyNewsNYC dubs Gooodness Lover's Digest & Debloat Pro as one of its wellness must-haves this winter.
BEAUTY NEWS NYC OFFICIAL
Dec 10, 2024
Goodness Lover’s Digest & Debloat PRO Is A Beautifully Crafted Gut Solution
Author Sophia Calderone gives her rave review of Goodness Lover's Digest & Debloat Pro.
BEST LIFE
Dec 5, 2024
9 Amazing Health Benefits of Eating Beans, According to Dietitians
Goodness Lover cofounder and nutritionist Sarah Otto shares her reasons why people should include these tasty legumes in their meals.
WOMAN'S WORLD
Nov 25, 2024
Gift Ideas for Women Over 50: Exceptional Gifts for Older Women
Finding gifts for everyone on your holiday to-do list can feel like an overwhelming task. You might really feel the pressure to find the perfect gift if you’re looking for gifts for women over 50!
KRON-TV (SAN FRANCISCO, CA)
Nov 20, 2024
Curated Gifts for Everyone This Holiday
Dawn McCarthy, host of the Dawn's Corner segment, is calling Goodness Lover's Gut Restore Kit a must-buy for the holiday season.
WOMAN'S WORLD
Nov 12, 2024
Gift Ideas for Women Over 50: Exceptional Gifts for Older Women
Women's World magazine listed Goodness Lover's Gut Restore Kit as one of its must-have gifts for women over 50 this year.
BEST LIFE
Oct 2, 2024
5 Surprising Benefits of Taking an Omega-3 Supplement, According to a Nutritionist
Goodness Lover co-founder and nutritionist Sarah Otto reveals the health benefits of adding omega-3s to your daily routine.
BEST LIFE
Oct 2, 2024
8 "Healthy" Foods That Are Actually Ultra-Processed
Goodness Lover co-founder and nutritionist Sarah Otto reveals which supposedly healthy foods could be detrimental to your health goals and overall wellbeing.
WOMAN'S WORLD
Aug 27, 2024
Gift Ideas for Women Over 50: Exceptional Gifts for Older Women
YAHOO CREATORS
The summer survival kit: everything you need to stay cool, comfortable, and prepared
From travel-friendly hydration and summer skincare to family vacation essentials, wellness upgrades, and warm-weather style, these products will set you up for the best season ever.
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Press Contact
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Primary press contact
Goodness Lover
Press inquiries
- sarahcrow@goodnesslover.com
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