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Huhu

Huhu

A Better Diaper Bag that Helps Busy Modern Parents Keep It Together

Founded

2023

Founders

Meng Li

Industries

Kids & Baby Sustainability

Affiliates

ShareASale Skimlinks

About the Brand

About

Huhu is an independent parenting gear brand that offers hyper-functional and expertly designed products to help busy parents keep it all together. We work with best-in-class designers and manufacturers and create products based on hundreds of hours of product testing and lots of feedback from real parents. Huhu strives to eliminate the feelings of distraction and overwhelm that parents feel by simplifying choices and staying focused on one simple goal: creating the highest quality and most useful gear that helps parents focus on their children instead of their children's stuff.

Our core product values:Thoughtfully designed for real life: Huhu bags keep you and your stuff organized. They fit everything you need to carry, and our flexible and adaptable design can be reconfigured to adjust as your kids grow.Made to last: We use the same high quality and durable materials that are used in outdoor performance gear.Inclusive: Gender agnostic and simple design that is made for all parents. Sustainably Conscious: The fabric we use in our products is made from 100% recycled water bottles. The fabric we use is BlueSign approved, GRS (Global Recycled Standard) certified, and meets the Oeko-Tex 100 Standard.

Founding Story

After Huhu's Founder, Meng Li, had her second kid, she felt like she couldn't go anywhere without packing up half of her house. No matter what diaper bag she tried, they all seemed to turn into bottomless pits of 'stuff' that made it impossible find anything she needed for her kids. Meng kept thinking, 'there has to be a better option than this.' So she set out to design her ideal diaper bag. During nap times and long work calls, Meng started listing out things a diaper bag needed to offer and doodling some designs. Doodles turned into renders, which turned into real prototypes. After hundreds of hours of research, product testing, user feedback, and design revisions, the Everyday Diaper Backpack was born.

Signature Products

Tap a product to view details and request a sample.

Essential Stroller Hooks / Daybreak Taupe

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Essential Stroller Hooks / Dusky Blue

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Essential Stroller Hooks / Mid(dle of the)night Black

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Essential Stroller Hooks / Outdoorsy Sage

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Everyday Diaper Backpack / Daybreak Taupe

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Everyday Diaper Backpack / Dusky Blue

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Everyday Diaper Backpack / Mid(dle of the)night Black

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Everyday Diaper Backpack / Outdoorsy Sage

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
Everyday Diaper Backpack / Sundown Sienna

Huhu

Kids & Baby

Responds within a few days Small Business · Sustainable & Eco-Friendly
View all 27 products

Showing 9 of 27

Team & Experts

Tap a name to read the full bio.

  • Meng Li, Founder of Huhu, recognized the need for a new kind of parenting gear after experiencing the limitations of numerous traditional diaper bags. Born out of a frustration with the lack of high quality, simple and gender agnostic diaper bags available to parents, she set out to design her version of the ideal product. Determined to create a more comprehensive and functional option, Meng spent 2+ years developing The Everyday Diaper Backpack and The Go Anywhere Changing Wallet, featuring unique, practical and innovative design features that would make any parent feel as if they have it all together.

    Prior to founding Huhu, Meng spent 12+ years in the CPG industry as a seasoned marketing and product innovation executive, holding senior positions in several leading companies, including Johnson & Johnson, Method Products (acquired by S.C. Johnson), and Native (acquired by Procter & Gamble). Meng is a parent to two kids and lives in the Bay Area.

    Location · San Francisco, CA Since · 2023

Press Coverage

BEST PRODUCTS

Aug 6, 2024

We Test Thousands of Products - These 10 Make the Best Father's Day Gifts

Great gift ideas, tested and approved by picky editors.

Read

PARENTS

May 29, 2024

Best of Baby 2024 Winners

Your baby does not care where you are when it’s time to go. Fortunately, the Huhu Go Anywhere Changing Wallet can slide into any bag for quick convenience when you need it most.

Read

BEST PRODUCTS

May 27, 2024

The 8 Best Diaper Backpacks That Are Actually Cute and Make Life Easier

You get a lot of bag for your buck with this kit, and if you're buying for a special dad in your life, trust me, you don't need to look any further.

Read

TIME

May 6, 2024

Best Baby Shower Gifts: over 25 ideas to inspire you

Read

PUREWOW

Apr 21, 2024

Here’s Everything I Pack for a Family of 4 in a Single Carry-On & Backpack (Without Losing My Mind)

Anyone with a baby knows packing for the under-1 set is its own thing, which is why my 8-month-old gets the Swiss Army Knife of baby bags largely to himself. I’ve traveled with a few bags, but I swear by Huhu because its compartments keep everything tidy, even when TSA has to tear apart your bag to ensure your formula and baby bottles aren’t a threat to national security.

Read

PUREWOW

Mar 4, 2024

The 7 Best Diaper Bags, Tested and Approved by Parents

A PureWow Happy Kid Award winner, this bag is ideal for parents of twins or multiple kids close in age, because it can hold half a nursery inside. Seriously—it took our reviewer a second to get used to all of the dividers and organizers, but once she did, she realized you can hold a day's worth of bottles and sippy cups, diapers and wipes, changes of clothes, toys, snacks and her stuff, all in one bag. Davison raves: “There's a stiff divider inside that lets you compartmentalize the bag, and I literally can keep three bottles, a 20-ounce jar of formula, 10 diapers, a full pack of wipes, a baby thermometer, Desitin, two changes of clothes, burp cloths, a swaddle, pacifier, snacks, my keys/wallet/phone/travel docs and a baby toy inside!”

Read

ROLLING STONE

Jan 18, 2024

17 Best of Eco-Friendly Parenting Essentials of 2024 (According to Enthusiastic Parent Reviews)

For a diaper bag that’ll fit in all the daily essentials like diapers, wipes, and small toys, and still look effortlessly chic, the Everyday Diaper Backpack 2.0 is the best possible blend of form and function. It’s super practical with plenty of storage and pockets (including a padded laptop space), has a gender-neutral design that doesn’t scream “diaper bag”, and is sustainably made from only the good stuff — i.e. high-quality, 100% recycled fabric (with the Oeko-Tex Standard 100 seal of approval), and lightweight aluminum hardware. Plus there are tons of tiny details that come in the clutch, from the plush backpack straps, to the magnetic buckle for one-handed access while you’re wrangling the little one.

Read

COUNTRY LIVING

Jan 17, 2024

15 of the Best Diaper Bags for Moms In All Stages of Parenting

If you're someone who likes a lot of bells and whistles, you'll love this diaper bag combo from Huhu. The extra large bag feels more like a tactical backpack, outfitted with extra pouches so you can keep everything your baby needs nice and organized.

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TIME

Dec 18, 2023

Best Diaper Bags, Tested and Reviewed

Time's review of the best diaper bags, in a variety of categories. Huhu's Everyday Diaper Backpack was named "Best diaper bag for multiple kids." Time described the backpack as "sleek and visually appealing, as well as gender-neutral," and deemed it "the carry-all you need to wrangle multiple babies."

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MOTHERLY

Dec 7, 2023

30 Stylish Diaper Bags That Don’t Look Like Diaper Bags

This article from Motherly appeals to parents who want a diaper bag that doesn't cramp their style. Huhu's Everyday Diaper Backpack 2.0 made the list, being described as "hyper-functional" and "genderless." Motherly raved about the bag's one-handed open, cushy straps, and organizational layout.

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MOTHERLY

Dec 5, 2023

15 Diaper Bags For Dads That Are Sleek, Stylish and Practical

This list of dad-friendly diaper bags compiled by Motherly names Huhu's Everyday Diaper Backpack 2.0 as the "Best men's diaper bag for long adventures." The article described it as "great for all day and even weekend-long adventures" because of it's "impressive capacity" and "wide cushy backpack straps."

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PUREWOW

Aug 1, 2023

The 9 Best Diaper Bags for Every Parent (Whether You’re Type-A or Totally Laid-Back)

PureWow compiled the opinions of its readers and editors to come up with the 9 best diaper bags for every type of parent. Considering characteristics like functionality, quality, value, aesthetic, and roominess, PureWow awarded Huhu's Everyday Diaper Backpack the title of "Best Backpack." PureWow described Huhu's backpack as being "ideal for parents of twins or multiple kids close in age, because it can hold half a nursery inside."

Read

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Huhu

Primary press contact

Huhu

Press inquiries

  • meng@meethuhu.com
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