About the Brand
About
ITP Beauty is a BIPOC female-founded brand dedicated to transparency in skincare, based in Los Angeles. ITP creates EWG-Verified Clean, multi-use products designed for the busy, bawsy human on-the-go. Our mission is to bridge the gap between high-performance results and actual safety, ensuring everyone has access to true clean beauty that simplifies their routine without compromising their health.
Founding Story
After a notable fashion career, Oni shifted towards sustainability, recognizing the fashion industry's harmful environmental impact. After an extensive rabbit hole of sustainable chemical research she was led to skincare, a long-time passion. Discovering differences in skincare regulations between the US and Europe, she meticulously researched ingredients in her SPF and skincare products, discarding harmful ones. This marked the realization of her childhood dream - creating beauty while doing good. Thus, ITP was born, offering products that are good for you and good for the world.
At a Glance
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EWG’s list of Top Sunscreens 2026
Daily Bawse - Tinted SPF Serum is on the EWG’s list of top sunscreens!
The Environmental Working Group (EWG) is the gold standard for clean beauty. -
Winner Sun Category - CertClean’s 2026 Clean Beau
CertClean’s 2026 Clean Beauty Awards! ✨ The Clean Beauty Awards annual competition recognizes some of the highest-performing and safest skincare on the market. Daily Bawse rose above hundreds of submissions.
Signature Products
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Team & Experts
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Oni is the founder of ITP Beauty, an EWG-Verified Clean and BCPP-safe skincare brand creating multi-use, high-performance products for the busy, bawsy human on the go. Adopted as a pre-teen, she moved to Los Angeles alone at 17 to pursue fashion and went on to build a successful corporate design career before shifting her focus to sustainability after learning about the environmental and health impacts of the industry. That journey led her deep into research on chemical safety and the differences between U.S. and EU regulations - ultimately inspiring her to launch ITP Beauty and bring products that are truly good for you and the world to life.
Press Coverage
CANVAS REBEL MAGAZINE
Dec 3, 2024
Meet Oni Auer-stewart
In a new feature with CanvasRebel, ITP Beauty founder Oni Auer-Stewart discusses the brand's mission to simplify daily routines with clean, multi-use skincare. She highlights her journey as a self-funded entrepreneur creating accessible, EWG-verified products, spotlighting the brand's hero product: a clean, multi-use, tinted SPF serum, Daily Bawse.
VOYAGE LA
Sep 3, 2024
Hidden Gems: Meet Oni Auer-stewart of ITP Beauty
Following a successful Kickstarter campaign and funding round, founder Oni Auer-Stewart discusses the upcoming launch of her sustainable clean beauty brand, ITP Beauty. The interview highlights the brand's mission to make accessible, EWG-verified products, spotlighting the launch of their hero product: a multi-use, mineral-tinted SPF serum called Daily Bawse.
Locations
ITP Beauty Headquarters
Long Beach, CA
Studio - By Appointment Only
Asset Library
Editorial-ready assets. All images cleared for press use with credit.