KARRICA

KARRICA launched on September 22, 2021—exactly one year to the day after Karrica’s brother passed away. The brand originally began as KLASSIC KLOTH, a brother-and-sister venture focused on creating fashion from sustainable and reclaimed materials. After his passing in 2020, Karrica made the decision to continue the work they had started together, creating outerwear from materials that factories were otherwise preparing to discard.

That work led Karrica to The Tamron Hall Show, where the collection sold out and the episode ultimately aired twice. During that time, Karrica began developing handbag samples, returning to the category where her expertise lies. When the second airing reached audiences, those samples generated a 400-unit presale. That was the moment Karrica recognized that handbags and accessories were the next chapter for the brand.

Just six months later, KARRICA secured placement with Belk department stores. The brand went on to develop its hero product, the Elizabeth, a 3-in-1 handbag designed to be carried as a top handle, crossbody, or clutch. Since transitioning into handbags, KARRICA has sold more than 14,000 handbags in three years.

In 2024, a viral video featuring Karrica and her products further accelerated the brand’s growth. Her online community began encouraging her to put her own name on the brand, leading KLASSIC KLOTH to evolve into KARRICA. Today, Karrica brings nearly two decades of experience in fashion—including extensive work in footwear, handbags, and product development—to a brand that has grown through product innovation, community, organic social media, and retail validation, without relying on a major celebrity endorsement.