About the Brand
About
Live it Up is a supplement brand dedicated to everyday health and wellness with a mission to make health simple and accessible for everyone. Our products cater to a diverse range of individuals, including busy parents, health-conscious individuals, young professionals, older adults seeking to stay active and energized, and people on the go looking to take small, meaningful steps toward better wellness.
What sets us apart is our commitment to sourcing the best ingredients, focusing on organic options, and never adding synthetic fillers. Since launching, we’ve grown to over 300,000 customers and sold more than 1 million bags of our flagship Super Greens. Live it Up is redefining how people integrate clean, effective nutrition into their daily lives.
Founding Story
After moving to New York, Haim Nigri was astonished to see how hard it was to access beautiful, fresh, whole foods compared to his native country, Brazil. This realization inspired him to found Live it Up in 2021 with a mission to make nutritious superfoods more accessible.
Signature Products
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Press Coverage
REAL SIMPLE
Aug 20, 2026
8 Habits That Seem Healthy-But Could Be Doing More Harm Than Good
LIVE - EAST END TASTE
Aug 11, 2026
The East End Taste Guide to Everyday Luxury at Home
Luxury at home is often found in the thoughtful details that make everyday routines feel more comfortable, restorative and effortless. From beautiful bedding that transforms the bedroom into a peaceful retreat to an indulgent bath cushion and innovative cleaning essentials that simplify maintaining a polished space, these carefully selected products bring a sense of ease to every room. Whether you are shopping for a devoted homebody, a new homeowner or someone deserving of a little extra relaxat
REAL SIMPLE
Aug 4, 2026
10 Antioxidant-Rich Vegetables to Support a Healthy Immune System
FOOD POISONING BULLETIN
Jul 23, 2026
Why Not and Live It Up Moringa Salmonella Outbreak Ends
MEDICAL DAILY
Jul 23, 2026
CDC Closes Moringa Leaf Powder Salmonella Outbreak After 131 Illnesses in 38 States
REAL SIMPLE
Jul 17, 2026
Want to Live Longer? Experts Say These 9 Superfoods Belong on Your Plate
WHIMSY SOUL
Jun 23, 2026
Live It Up Review (I Was Convinced This Greens Powder Would Taste Like Grass and I Was Wrong)
US MAGAZINE
Jun 21, 2026
Why Dietitians Recommend Reading Greens Gummies Labels Carefully
WOMAN'S WORLD
Jun 21, 2026
Greens Gummies Are on the Rise, But Do They Deliver the Same Nutrition?
MEDICAL DAILY
Jun 14, 2026
Superfood Supplement Powder Linked to Active Multistate Salmonella Outbreak
INDULGE MIAMI HERALD
Jun 12, 2026
More recalls of moringa supplements linked to multi-state salmonella outbreaks
THE QUALITY EDIT
May 5, 2026
We Tried The Best Greens Powders, and These Are The Ones We're Recommending
HEALTH
Feb 19, 2026
Tomato Juice vs. Pomegranate Juice: Which Has More Blood Pressure Benefit?
GQ
Feb 9, 2026
11 Tasty Foods for Good Gut Health
DAILY MEAL
Jan 31, 2026
7 Vegetables You Should Buy Frozen, Not Fresh
TOP CLASS ACTIONS
Jan 26, 2026
Live It Up Super Greens supplement recalled due to salmonella outbreak
PARADE
Jan 24, 2026
This Is the Worst Frozen Food for Heart Health, According To Registered Dietitians
BON APPÉTIT MAGAZINE
Jan 9, 2026
Everything You Need to Stock a Healthier Kitchen in 2026
If you’re coming into 2026 off a particularly decadent December or just feel the need to lean into wellness and self-care at the start of the new year, you’re not alone. But good intentions are only part of the way forward; you’ll need a plan. The world of wellness is wide and wonderful, but it can also be overwhelming. You may want to start each day with a protein shake, a revitalizing smoothie, or a probiotic soda, but which ones are really going to deliver the benefits you need? What kind of greens powders are best, and what exactly is an electrolyte powder? What are the best pantry staples for ushering in healthy snacking habits? That’s where we come in.
BEAUTY NEWS NYC OFFICIAL
Dec 14, 2025
A Holiday Health Trio: Colorado Aromatics, The Fullest, & Live It Up
‘Tis the season to be healthy as you glide into the holidays, then ring in 2026 with aplomb. These three health-oriented, ingredient-integrity brands that mine the benefits of plants will buttress your vim and vigor.
UNCRATE
Nov 27, 2025
Live It Up Super Greens
USA TODAY
Nov 15, 2025
Live It Up Super Greens Black Friday sale: 15% off with code, up to 50% off
Press Releases
Nov 19, 2025
Live It Up Super Greens Launches Holiday Wellness Bundles for Black Friday/Cyber Monday
Enjoy 15% off first-time orders and new ready-to-gift bundles, including the Super Greens + Shaker Bottle set.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
