Love, Indus

LOVE, INDUS: THE NEW ERA OF LUXURY SKINCARE India’s Rare Riches + NYC’s Transformative Tech = Potent Potions
Love, Indus is an experiential, opulent skincare and wellness brand born at the intersection of culture, chemistry, and craft. Our philosophy bridges centuries-old rituals from the Indian subcontinent with cutting-edge innovation, creating powerful offerings that reclaim and reimagine ancient beauty practices.
THE PHILOSOPHY: INDIAN BEAUTY 2.0 While Indian-inspired beauty has often been limited to a single Ayurvedic lens, Love, Indus is pioneering Indian Beauty 2.0. This movement moves beyond the "turmeric-and-coconut oil" playbook to celebrate the diverse, deeply regional micro-traditions and "forgotten" regional rituals of the subcontinent. We shift the narrative from simple revival to a bold reinvention—marrying rare minerals and botanicals with the precision of New York’s biotechnology.
SIGNATURE INNOVATIONS & POTENT INGREDIENTS We create high-performance formulas by fusing heritage ingredients with lab-designed, clean actives like biodesigned collagen and hyaluronic acid. ● Liquefied Gold Muga Silk: Known as the "Silk that works like Steel," this rare ingredient is liquefied to help lift, firm, and restore "snap" to fragile skin. ● Copper-Crusted Silk Cocoons: An innovative, ultra-gentle exfoliation method inspired by ancient rituals to buff skin to a smooth, refined finish. ● Silver Tips Imperial Tea: Harvested from the Darjeeling hills that has 52x more antioxidants than blueberries - this tea has been biotransformed to harness its power for skin intense resilience and radiance. ● Burmese Thanaka: A storied tradition used to brighten, tighten, and specifically address "peach fuzz" (fine facial hair).
BRAND HIGHLIGHTS ● Retail Momentum: The first luxury South Asian skincare brand to launch on QVC. The Amrutini® Luminosity Dewdrops Serum sold out in all five appearances. ● Award-Winning Innovation: The Freedom of Expression Line Limiter is a targeted treatment described by editors as “Botox in a tube” and a “Magic Eraser” for smile and lip lines, ● Outstanding Clinical Results: Clinically proven to significantly reduce lines, improve skin elasticity and hydration, and strengthen the skin barrier in 4 weeks. ● The "Pro" Choice: Featured in Vogue, Byrdie, Refinery29, Forbes, and InStyle; used backstage by Emmy-winning makeup artists and celebrity facialists.
WHERE TO FIND US: Love, Indus is available at prestigious global retailers and five-star wellness destinations: ● Retail: Macy’s, Neiman Marcus, QVC, Ulta ● Luxury Spas: The Four Seasons, St. Regis, The Hermitage, and The Biltmore, among others
ABOUT THE FOUNDER Surbhee Grover grew up immersed in India’s regional beauty rituals. After starting her career launching brands like L’Oréal in India, she moved to New York and spent the next 15+ years leading strategy for global luxury icons at Booz & Co. With an MBA from NYU Stern, Surbhee created Love, Indus to move the conversation beyond “Ayurveda-only” and spotlight the depth, diversity, and modern power of South Asian beauty. She crafts culture-forward skincare for the modern high-achiever—delivering high-performance formulas that restore skin’s strength and resilience without sacrificing the luxury of the ritual.