About the Brand
About
Maxine's Revenge is inspired by the years Leah lived and worked in Paris. It's not a young place. Women of a certain age own that city. They move into 40+ without demeuring into pastel sweater sets and ballet flats. They still have an edge. It's hard to explain, you know it when you see it. It's a WIP, but Leah aspires to update what being 40+ (50+, 60+ etc) really looks like for women like us.
Founding Story
Leah Hundsness' first beauty job was as the Marketing Director for Sephora.com way back in 1998 when Sephora first came to the US.
She then went on to work for Smashbox, Sephora (again, based in Paris HQ), Too Faced (the memories!), Sephora (based in Singapore), Too Faced (again!), Gucci Beauty in Paris, and now, Maxine's Revenge in So. California.
Throughout her global experience, she has tested well over 1000 formulas in makeup and skincare over decades of working with brands all over the world. By now, she knows what works, what doesn't, what's just fun hype, and what has the potential to be category leaders. She's fair but especially picky about what works best for skin that's seen a thing or two.
Team & Experts
Tap a name to read the full bio.
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Leah's first beauty job was as the Marketing Director for Sephora.com way back in 1998 when Sephora first came to the US.
She went on to work for Smashbox, Sephora (again, based in Paris HQ), Too Faced (the memories!), Sephora (based in Singapore), Too Faced (again!), Gucci Beauty in Paris, and now, Maxine's Revenge in So. California.
She has tested well over 1000 formulas in makeup and skincare over decades of working with brands all over the world. By now, she knows what works, what doesn't, what's just fun hype, and what has the potential to be category leaders. She's fair but especially picky about what works best for skin that's seen a thing or two.
Press Coverage
BEAUTY INDEPENDENT
Oct 5, 2024
Beauty Industry Vet Leah Hundsness Is Out To Make Maxine’s Revenge The Ultimate Aspirational Gen X Brand
This is the first feature story on Maxine's Revenge founder, Leah Hundsness. The article discusses her background as a global beauty industry veteran and now as an entrepreneur.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
