About the Brand
About
Mintly is a planet-positive oral wellness company looking to reinvigorate oral care routines everywhere. The brand blends effective ingredients proven to promote oral health with clean formulas and sustainable packaging and practices. Built with the goal of making oral wellness something to smile about, Mintly's offerings aim to reduce the use of single-use plastic in the oral care industry while bringing excitement to the category. In addition to being travel friendly, compact, convenient, and packaged sustainably, all Mintly products are vegan and cruelty-free, and free from sulfates, parabens, preservatives, and artificial colors and sweeteners.
Founding Story
After spending years working in the consumer products world, Katie became super familiar with the sustainability challenges plaguing personal care, with oral care standing out as a category lagging behind in eco-friendliness and innovation. Non-recyclable tubes! Plastic packaging everywhere! Old school branding! She dove deep into the oral wellness category and realized there was not only an opportunity to clean up the ingredients and make more earth-friendly packaging, but also to incorporate proven ingredients like fluoride and clinically-backed probiotics into modern formats to make oral care that is good for you, your body, and the biosphere. And thus, Mintly was born with the goal to create oral wellness oprtions that are equal parts effective, impactful, and exciting.
Signature Products
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Team & Experts
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Katie is passionate about consumer products and bringing innovative, impactful options to as many people as possible. Having spent time in the consumer products world at places like Johnson & Johnson, she saw the immense impact of plastic in personal care, and became empowered by the idea that she could help reinvigorate everyday routines with products that were equally effective, elevated, and eco-friendly. She embarked on a mission to create modern, sustainable solutions with a positive impact on both people and the planet, and hasn't stopped since. Katie holds a Bachelor's degree from Columbia University and an MBA from Harvard Business School, currently resides in New York City, and is a proud mom to her golden retriever, Riley.
Press Coverage
WOMEN'S HEALTH
Dec 22, 2022
The 11 Best Toothpaste Tablets For Oral Hygiene, According To Dentists
A list of the best toothpaste tablets according to dentists, highlighting Mintly as the best value.
EVERYDAY HEALTH
Dec 11, 2022
Oral Care Awards: 28 Products for Healthy Teeth and Gums
From toothbrushes to toothpaste, floss, and more, these items can help prevent cavities and maintain excellent oral hygiene.
EVERYDAY HEALTH
Dec 11, 2022
Oral Care Awards: 28 Products for Healthy Teeth and Gums
BRIGHTLY ECO
Jun 15, 2022
10 Sustainable Travel Must-Haves for Your Upcoming Trip
Sustainable travel must-haves (and tips!) to help you go exploring in the most planet-friendly way possible, including Mintly as the "perfect sustainable swap and an easy choice"
BRIGHTLY ECO
Jun 8, 2022
From Toothpaste to Floss, This Low-Waste Oral Hygiene Routine Is Dentist-Approved
Tips on how to choose eco-friendly, dentist approval oral care products.
DAILY MOM
Apr 29, 2022
26 of The Best Wellness Products For The Ultimate In Self-Care
Essential items to take care of your wellness and make everyday habits healthier and more sustainable.
DAILY MOM
Apr 24, 2022
26 of The Best Wellness Products For The Ultimate In Self-Care
FORBES
Apr 12, 2022
Mother’s Day Gift Guide: The Best Gifts For Meal Prepping Moms
POPSUGAR.
Mar 14, 2022
12 Eco-Friendly Toothbrushes to Help You Stay Sustainable
Feature on how to upgrade your dental-care routine with eco-friendly toothbrushes, highlighting Mintly's Eco Toothbrush as a top choice.
BEAUTY INDEPENDENT
Dec 20, 2021
Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products
Post-launch feature of Mintly, it's products and positioning, and founder Katie Omstead
INVESTORPLACE
Nov 29, 2021
Next-Generation Oral Wellness Startup Mintly Raises the Bar by Introducing Clean, Sustainable Solutions with Proven Ingredients
Debut press release about Mintly's launch
Locations
Mintly Headquarters
New York, NY, New York
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
M
Primary press contact
Mintly
Press inquiries
- katie@getmintly.com
- Replies within 24 hours