About the Brand
About
Outbound is a premium performance sun care brand built for outdoor sports and active lifestyles. Rooted in K-beauty innovation and designed for real movement, Outbound creates products that make sun care feel more like skincare — with advanced UV protection, comfortable textures, easy reapplication, and skin-refreshing benefits for people who spend serious time outside.
The brand’s debut 3-Step Performance Sun Care System supports skin before, during, and after outdoor activity: Active Ready Sunscreen SPF 50 for protection before play, Active Play Sun Stick SPF 50 for easy on-the-go reapplication, and Active Recharge Towels for cooling, cleansing, and refreshing after time in the sun. vDesigned with a genderless, unisex point of view, Outbound is made for all ages and for anyone who plays outside — from golfers and runners to tennis players, hikers, families, and active everyday consumers.
Founding Story
Founder Story
Outbound was founded by Kris Lee, a Seoul-born founder now based in *Portland, Oregon*. Her background spans both beauty and sports, including experience with L’Oréal and Columbia Sportswear, two worlds that helped shape the idea behind Outbound.
The inspiration for the brand came from a simple but frustrating realization: people who spend hours outside still often avoid sunscreen. Kris noticed it especially around golf and outdoor sports, where friends would skip sunscreen because it felt greasy, heavy, sticky, left a white cast, stung around the eyes, interfered with grip, or felt annoying to reapply during play.
At the same time, Kris knew from her beauty background that better textures and more elegant sunscreen experiences were possible. Growing up in Korea and working in beauty gave her a deep appreciation for K-beauty’s approach to skin feel, comfort, wearability, and daily use. She believed active people deserved that same elevated experience in products designed for sport, movement, and real time outside.
That became the “ah-ha” moment behind Outbound: sun care should not feel like something people tolerate.* Sunscreen should feel like skincare people actually want to use.* Outbound was created to *bring K-beauty-inspired formulation sensibilities into performance sun care for active lifestyles,* starting with a *3-Step Performance Sun Care System designed to support skin before, during, and after outdoor activity.*
Today, Kris is on a mission to bridge the worlds of beauty and sport by creating elevated performance skincare for active lifestyles — starting with sun care designed for real time outside.
At a Glance
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Vegan & Cruelty-Free Certified
OUTBOUND’s launch sun-care products are certified vegan and cruelty-free, supporting consumers looking for performance SPF products aligned with conscious beauty standards.
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Sweat-Resistant Performance
Designed for real outdoor activity, OUTBOUND sunscreen products are sweat-resistant, lightweight, and made for long days outside in heat, sun, and movement.
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K-Beauty-Inspired Skincare Innovation
OUTBOUND bridges K-beauty skincare sensibility with active sun care through lightweight textures, no white cast, and skincare-inspired ingredients including Centella Asiatica, pomegranate, and rose.
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Made in USA & OTC-Compliant SPF Products
OUTBOUND’s SPF 50 sunscreen and sun stick are made in the USA and developed for U.S. OTC sun-care compliance, giving editors a clear manufacturing and regulatory differentiator.
Signature Products
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Team & Experts
Tap a name to read the full bio.
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Kris Lee
Founder
Kris Lee is the founder of Outbound, a premium performance sun care brand built for outdoor sports and active lifestyles. Born in Seoul, Korea and now based in Portland, Oregon, Kris brings experience across both beauty and sports, including work with L’Oréal and Columbia Sportswear.
She created Outbound to bridge the worlds of beauty and sport, bringing K-beauty-inspired formulation sensibilities into performance sun care for people who spend serious time outside. Through Outbound, Kris is on a mission to make sun care feel more like skincare — with products that deliver strong UV protection, better texture, skin comfort, and easier use for active lifestyles.
Press Coverage
YAHOO CREATORS
Jun 3, 2026
12 practical Father's Day gifts for dads, grandpas, husbands... and every father figure in your life
Yahoo Creators included OUTBOUND’s Ultimate Father’s Day Gift Set in its roundup of practical gifts for dads, grandpas, husbands, and father figures. The feature highlighted OUTBOUND as a useful sun-care gift for active dads who spend time outdoors.
SPORTS NEWS HIGHLIGHTS
Jun 1, 2026
Outbound Launches Performance Sun Care Brand with Father’s Day Gift Set for Golf Dads
Sports News covered OUTBOUND’s launch as a performance sun-care brand designed for golfers and active outdoor lifestyles. The article highlighted the brand’s Father’s Day Gift Set for golf dads, featuring SPF 50 sunscreen, sun stick, and active refresh towels.
Locations
Portland OR
3055 Northwest Yeon Avenue, Portland
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
