About the Brand
About
RALLY is the performance skincare brand built for the next generation of athletes. We're in the corner of every teen and young adult who trains, competes, and rallies all day, every day. Girls are drowning in beauty language; boys get dumbed-down products that assume they don't care. Active, younger skin takes a different beating than most formulas plan for — friction from gear, sweat, sun, and a barrier that's constantly rebuilding. RALLY's three-product system (sweat-targeting cleansing, antioxidant calming, oil-balanced hydration) is built for that, with a proprietary four-antioxidant blend in every product.
Founding Story
RALLY was founded and is wholly owned by a mom and businesswoman inspired by the needs of her own athletic teens and their friends. As skincare shifted toward cleaner, plant-powered formulas, young skin was still stuck with confusing, misleading options. RALLY surveyed hundreds of high school and college kids to find out what they actually wanted: products they trust, healthy skin, an easy routine, calmed irritation, and feeling clean. Whether earning their sweat as D1 athletes, through daily workouts, or performing under different lights, they all needed a simpler, targeted routine. So RALLY built one.
Signature Products
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RALLY
Beauty & Personal Care
RALLY
Beauty & Personal Care
RALLY
Beauty & Personal Care
RALLY
Beauty & Personal Care
Team & Experts
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Gina launched RALLY at the end of 2022 after years of research and product development. RALLY is her first entrepreneurial venture, inspired by her three kids.
Gina's business experience spans finance, strategic planning, and media. She worked for two philanthropic advisory firms, as Senior Advisor to Global Philanthropy Group and Managing Director of the Endeavor Group. Prior to that, Gina was Vice President of Equity Capital Markets for Deutsche Bank. She began her career in the media industry in the Strategic Planning Group at The Walt Disney Company.
Gina received a Bachelor’s degree in Politics and Economics from Princeton University and an MBA from Harvard Business School. She has served on several non profit boards, including as National Board Chair of LIFT (whywelift.org).
Press Coverage
Mar 19, 2026
IMG Academy Partners with RALLY Skin to Elevate Student-Athlete Wellness
BEAUTY INDEPENDENT
Jul 16, 2024
The Latest Gen Alpha Brand, Your Skin Stuff Aims To Kickstart Healthy Skincare Practices
BEAUTY NEWS NYC OFFICIAL
Mar 10, 2024
RALLY: Skincare for Teens + Athletes
SHEKNOWS
Feb 12, 2024
35 Game-Changing Skincare Brands for Teens to Add to Your Back-to-School List
MSN
Feb 12, 2024
35 Game-Changing Skincare Brands for Teens to Add to Your Back-to-School List
BEAUTY NEWS NYC OFFICIAL
Feb 12, 2024
8 Valentine’s Day Gifts for Her
BEAUTY NEWS NYC OFFICIAL
Feb 12, 2024
RALLY Is Boosting Skincare Basics For All
BEAUTY NEWS NYC OFFICIAL
Feb 11, 2024
RALLY is Boosting Skincare Basics for All
YAHOO LIFE
Jan 31, 2024
35 Best Skincare Brands for Teens in 2024
SHEKNOWS
Jan 30, 2024
34 Game-Changing Skincare Brands for Teens to Add to Your Shopping List
TREND HUNTER
Jan 10, 2024
RALLY Caters to Individuals with Active and Busy Lifestyles
PARENTS
May 30, 2023
The 2023 Parents Best Skin Care for Kids Awards
RALLY wins "Best Plant-Based Cleanser" in The 2023 Parents Best Skin Care for Kids Awards - Best for Teens
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
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Primary press contact
RALLY
Press inquiries
- gina@rallyskin.com
- Replies within 24 hours