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Snuggle Buds

Snuggle Buds

Wrapped in Love. Made for Sensitive Skin.

Founded

2024

Social

Industries

E-commerce & Retail

About the Brand

About

Snuggle Buds Baby creates 6-layer muslin cotton baby blanket quilts and matching sleepwear designed to keep little ones cozy, safe, and comfortable year-round. Made from breathable, 100% cotton muslin, our blankets are gentle enough for delicate and eczema-prone skin, while durable enough to last from infancy through toddlerhood.

Each quilt is thoughtfully sized at 43x43 inches to grow with children and comes in playful, modern prints parents love as much as their little ones. Every blanket arrives in a premium keepsake bag, making it a meaningful, ready-to-gift essential for birthdays, holidays, and baby showers.

At its heart, Snuggle Buds Baby is more than just baby products — it’s about creating everyday moments of comfort, connection, and love.

Founding Story

Snuggle Buds Baby was founded by Amber Ajani, a mom who set out to solve a deeply personal challenge. When her daughter Airah was diagnosed with eczema, Amber struggled to find a blanket that was safe, breathable, and gentle enough for her sensitive skin. Most options were too thin, too heavy, or made with blended fabrics that didn’t provide the comfort Airah needed.

Determined to create a better solution, Amber partnered with textile makers to develop the ideal blanket: a 6-layer 100% muslin cotton quilt that was buttery soft, breathable, and safe for even the most delicate skin. What began as one mom’s search for the perfect blanket has grown into a brand trusted by families who want products that combine practicality with heart.

Today, Snuggle Buds Baby continues to expand with pajamas, onesies, and gift sets — all crafted with the same care, thoughtfulness, and commitment to comfort that inspired the very first blanket.

Signature Products

Tap a product to view details and request a sample.

Press Coverage

SPHERICAL INSIGHTS

Jul 5, 2026

Top 15 Companies in Global Fabric Softener Sheets Market: Industry Intelligence Report by Spherical Insights (2026–2035)

The market serves households, hospitality, healthcare, and commercial laundries seeking efficient fabric care solutions. In April 2025, Henkel announced new concentrated formulations and redesigned packaging for its all, Persil, and Snuggle laundry products. The company markets popular brands such as Arm & Hammer and Snuggle, offering products designed to soften fabrics, reduce static, and enhance freshness. It emphasizes continuous innovation, consumer-focused product development, and environmentally responsible manufacturing practices.

Read

YAHOO CREATORS

May 20, 2026

12 summer road trip essentials that make long drives easier, tidier, and more fun

These practical finds help solve the little annoyances that can make or break a summer road trip.

Read

Locations

HQ

Headquarters

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Snuggle Buds Headquarters

Asset Library

Editorial-ready assets. All images cleared for press use with credit.