About the Brand
About
Introducing The Carry. Elevate your fitness journey with our premium weighted vests designed for women who value style, strength, and functionality. Comfortable, engineered for the female form with multiple cinch points for a perfect fit, and versatile with adjustable weights and additional shells for style. Join our community to stay updated on our launch and excitement to follow.
Founding Story
Self-diagnosing perimenopause before the age of 40—and a challenging postpartum journey inspired us to create something new to help women get into strength training.
Team & Experts
Tap a name to read the full bio.
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Mother of two. Ex Microsoft exec. Writer. Athlete.
Spent 10 years at Microsoft launching hardware products: Windows Phone, Xbox, Microsoft Band, and Surface PCs. Most recently she served as a Marketing & GTM executive at two Seattle-based startups. Esther is the creator of Mad Alice—a Substack on women’s hormone health and longevity.
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Boy mom. Wellness enthusiast. Tech/retail marketing pro.
Founder of The Grey Edit, a lifestyle blog where she’s partnered with top brands as an influencer, and The Grey Edit Photo, a platform dedicated to empowering women through self-love and branding photography. Along the way, she’s cultivated an engaged community of over 70k passionate about confidence, style, and growth.
Locations
Headquarters
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The Carry Headquarters
Asset Library
Editorial-ready assets. All images cleared for press use with credit.