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Case Studies

Every brand started somewhere. Here's where they ended up.

However a brand works with Press Hook — self-serve, white-glove, or through an agency — the result is the same: a steady drumbeat of earned coverage.

Keep It Savory Salt Co.
Proactive · Food

Keep It Savory Salt Co.

small-batch, hand-cured culinary sea salt business founded on Chicago's West Side

27 Press placements
79 Sample requests
~6× Lower cost
Read Keep It Savory Salt Co.’s story →
Saatva
Proactive · Beauty

Saatva

Smarter Luxury Sleep | Luxury Mattresses Made Affordable

454 Press placements
92 Sample requests
~6× Lower cost
Read Saatva’s story →
Levoit
Proactive · Consumer Electronics

Levoit

Unlocking Everyday Wellness

397 Press placements
47 Sample requests
~6× Lower cost
Read Levoit’s story →
Hast
Proactive · Home

Hast

Award-winning high performance knives for the home chef

105 Press placements
156 Sample requests
~6× Lower cost
Read Hast’s story →
BetterMe Store
Proactive · Beauty

BetterMe Store

All-inclusive health and wellness platform meet high-performance everyday activewear

82 Press placements
112 Sample requests
~6× Lower cost
Read BetterMe Store’s story →
Viking Culinary
Proactive · Home

Viking Culinary

Professional cooking performance for your home

70 Press placements
372 Sample requests
~6× Lower cost
Read Viking Culinary’s story →
Dinner Service NY
Proactive

Dinner Service NY

Press Hook has been instrumental in amplifying Dinner Service NY's visibility in the media, emphasizing their plant-based fiber collections designed in collaboration with musicians and artists. In addition to promoting the brand's sustainable initiatives and founder's story, Press Hook has been pivotal in securing coverage for their limited edition drops. This strategic exposure has led to prominent features and inclusions in top tier publications, showcasing Dinner Service NY's innovative approach to eliminating harmful materials from fashion and their commitment to environmental health through limited production and the use of upcycled, plant-based fibers.

22 Press placements
23 Sample Requests
5.46M Impressions
Read Dinner Service NY’s story →
DGK
Proactive

DGK

In this case study, we explore how DGK, in partnership with Press Hook and its expert team, navigated the media landscape to secure significant coverage for their limited edition collections and collaborations. Leveraging Press Hook's pitch generator, digital media kits, and AI Media List Generator, DGK crafted personalized pitches that resonated with the right audiences. This strategic approach not only spotlighted their unique product offerings but also highlighted founder stories and secured coveted spots in product roundups within top-tier publications. Through targeted sample distribution and effective use of Press Hook's platform, DGK amplified its brand visibility, engaging new and existing audiences with compelling narratives around skateboarding, culture, and innovation.

35 Press placements
28 Sample Requests
6.74M Impressions
Read DGK’s story →
Artis
Proactive

Artis

Artis leveraged Press Hook's comprehensive platform to elevate their brand presence, from showcasing high-quality brand imagery through media profiles to utilizing expert commentary from their esteemed founder, Matthew Waitesmith, and capitalizing on the AI Press Release Generator. This strategic approach ensured Artis' premium offerings and innovative contributions were highlighted across top-tier publications, reinforcing their status in the beauty industry.

64 Press placements
44 Sample Requests
14.4M Impressions
Read Artis’s story →
DRAGON GLASSWARE®
Premium · Beverage

DRAGON GLASSWARE®

Modern Drinkware and Home Decor

353 Press placements
299 Sample requests
~4× Lower cost
Read DRAGON GLASSWARE®’s story →
APOTHEKE
Premium · E-commerce & Retail

APOTHEKE

Brooklyn-based luxury home fragrance brand that elevates the everyday.

161 Press placements
129 Sample requests
~4× Lower cost
Read APOTHEKE’s story →
Oasis Society
Premium · E-commerce & Retail

Oasis Society

With Love From California

29 Press placements
103 Sample requests
~4× Lower cost
Read Oasis Society’s story →
Nadri
Premium · E-commerce & Retail

Nadri

Rivals Real Diamonds

21 Press placements
41 Sample requests
~4× Lower cost
Read Nadri’s story →
1st Phorm
Premium · Beverage

1st Phorm

WE DO THE WORK

15 Press placements
26 Sample requests
~4× Lower cost
Read 1st Phorm’s story →
Magnetic Me
Premium

Magnetic Me

Magnetic Me successfully leveraged Press Hook's comprehensive suite of tools to enhance their market presence, from utilizing the AI Press Release Generator for announcing new prints and fabrics to creating a detailed digital media kit that showcased their innovative magnetic closure apparel. By tapping into Press Hook's extensive media database, Magnetic Me was able to forge valuable media relationships, securing prominent coverage that amplified their brand narrative across the children's wear and innovative textiles sectors.

72 Press placements
28 Sample Requests
9.59 Impressions
Read Magnetic Me’s story →
Agency · Health & CPG PR

GCW Agency

GCW runs Press Hook across a roster of household CPG names — turning one account into coverage for every brand on the books.

247 Press placements
93 Sample requests
~10× Lower cost
Read GCW Agency’s story →
Agency · Food, Home & Lifestyle PR

Coaction Public Relations

Coaction turned one Press Hook subscription into a sample-and-coverage engine for every brand it represents.

121 Press placements
331 Sample requests
~10× Lower cost
Read Coaction Public Relations’s story →
Agency · Food, Drink & Wellness PR

Jack Taylor PR

Jack Taylor PR uses Press Hook to keep a roster of food, beverage, and wellness brands in front of the right editors.

117 Press placements
118 Sample requests
~10× Lower cost
Read Jack Taylor PR’s story →
Agency · Food & Beverage PR

Dadascope Communications

Dadascope keeps a portfolio of craft food and beverage brands in steady rotation across national and local press.

60 Press placements
164 Sample requests
~10× Lower cost
Read Dadascope Communications’s story →