Christine Theriot

Christine Theriot is the Sales & Marketing Director at Cortex Beauty - where she leads brand strategy, DTC, and creator partnerships. She has spent her career scaling brands across eCommerce, retail / television media. She has worked with more than 300+ brands in her career, and with multiple channel networks including NBC, CBS, QVC, Walmart, Nordstrom, and Urban Outfitters. She can speak to Cortex Beauty's at-home styling technology, how women actually build a hair routine & ritual, beauty gifting, product development, community + loyalty rewards programs, and strategizing for eCommerce & TV brand growth. She is based in Hollywood, Florida.