SA
New Launch
FALL FOR SPRITZ.
SOCIAL&CO LAUNCHES PEAR & ROSEMARY COOL WEATHER SPRITZ.
MINNEAPOLIS MN. AUGUST 10, 2026 – As the weather starts to turn cooler, and we look forward to sweater weather, SOCIAL&CO extends spritz season beyond the summer months with soft and juicy Pera e Rosmarino, a Pear & Rosemary Italian-Style Spritz.
“Spritz is not just for summer,” says SOCIAL&CO Founder, Joe Heron “it’s refreshing and delicious all year around. We wanted a spritz that is perhaps a little less frisky than a classic citrus spritz, a little softer, maybe just a more fruity on the nose and slightly less bitter. A spritz to take your time over”.
“Spritz is not necessarily a flavor-profile, it’s an occasion, specifically a social moment where friends and family enjoy good food and celebrate each other’s company. L’Ora Sociale, The Social Hour. The spritz flavor profile in the USA is broadening beyond classic citrus accordingly; the elderflower forward Hugo Spritz, SOCIAL&CO’s Fragola Rosa Strawberry-Vermouth illustrate this diversity” says Heron.
“New Users. New Occasions. Extended Seasonality. This is our core strategy, and a Pear & Rosemary Italian-Style Spritz brings in drinkers who might normally not consider a spritz in Fall or Winter. Or are looking for a different flavor spritz beyond the classic” says Herb Heneman, Partner and Chief Commercial Officer.
“It’s a slightly different style to more familiar citrus spritz, but adds an almost culinary profile to the spritz canon and reflects a classic Italian gastronomic flavor combination. At 8% ABV it’s an authentic ready to enjoy spritz, not a spritz-flavored RTD. An authentic spritz should always have enough alcohol and aromatics to manage the dilution over ice” says Heneman.
SOCIAL&CO are available in Total Wine, Liquor Barn/GoPuff, fine independent liquor stores, quality bars and restaurants in the following states: MN, IA, WI, IL, MO, KS, OH, MI, PA, KY, TN, GA.
SPRITZ LIKE AN ITALIAN!SOCIAL&CO brings the vibrant spirit of Italian aperitivo culture straight to your glass. Inspiredby L'Ora Sociale (The Social Hour)—that cherished Italian tradition where friends gather overrefreshing spritzes, engaging conversation, endless laughs, and cicchetti (small-biteappetizers)—we've created ready-to-enjoy spritzes that capture la dolce vita in every sip.No need to buy multiple bottles, measure, mix, and make a mess. And then the prosecco goesflat.Our spritzes are crafted to 8% Alcohol By Volume, using sparkling wine, infused with real fruitjuice, and authentic spritz botanicals—naturally delicious, gluten-free, with no added sugar andno artificial flavors or synthetic colors. Simply pour over ice in a wine glass, add your garnish.Whether you're elevating happy hour, making brunch more interesting, simplifying weddingcelebrations, or just embracing the vibe, SOCIAL&CO transforms any moment into a goldenhour aperitivo. Available in four delicious, refreshing styles that celebrate Italian style andattitude.Because spritz is more than a drink—it's a lifestyle!